On April 15, Workman held the “Workman 26th New Product Announcement for Measures Against Extreme Heat” at the Tokyo International Forum, where this season’s main products were unveiled in anticipation of the upcoming summer season.
The new lineup includes fan-equipped garments with enhanced airflow for even cooler temperatures, heat-relieving garments using our proprietary heat-insulating material XShelter, and UV-cut garments for women with full-face garter specifications that attracted attention last summer as “suspicious person parkas. The lineup includes heat-reducing wear that uses XShelter, a proprietary heat-insulating material. These products are now being sold in stores.
In response to changes in demand due to global warming over the past few years, the company has been strengthening its development of heat-resistant clothing designed for everyday use by adapting the high-function clothing that has been supported by professionals and craftspeople in harsh workplaces for general customers and women.
The theme of the event was “Can you survive in the extreme environment of disaster-level temperatures of 45 degrees Celsius,” which is expected to occur in the near future? The theme of the fashion show was “Can you survive in the extreme environment of 45 degrees Celsius,” which is expected to become a disaster in the near future. The 45°C heat was reproduced on stage, and male and female models dressed in this season’s new collection appeared on the runway.
In addition to the functionality of the heat and UV-protection measures and the coolness of the garments, they also showed off their ease of movement and ability to be worn in all situations, including summer leisure, outdoor activities, holiday outings, and travel, along with recommended coordinating styles.
Workman used to have a strong image as a “cold-weather clothing manufacturer” and sales of winter products were the mainstay of its business, but thanks to the expansion of products designed to combat extreme heat, the ratio of summer products to total sales is now 60:40. In the Japanese summer, when disaster-level heat is becoming an everyday occurrence, Workman intends to continue to develop the market by positioning products designed for extreme heat, with temperatures of 45°C, as its most important products.
Starting today, April 15, “UV/extreme heat protection” wrapping will be installed at major shopping center stores nationwide to establish the brand image of “Workman,” which is resistant to extreme heat.
Below are the items of interest that we actually saw at the exhibition, as well as products that will be newly released this April. Some items are limited to certain stores, so please check the official Workman app for availability at each store.
According to the person in charge, “If you see one in a store near you now, we recommend that you get it as soon as possible, because once the summer season starts, they will be in short supply and sold out one after another.
© Source travel watch