On February 17, Workman announced the popularity ranking of its “MEDiHEAL” recovery wear.
Men’s and women’s “MEDIHEAL ROOM Long-Sleeved Shirts” (1,900 yen) and “MEDIHEAL ROOM Long Pants” (1,900 yen), a standard series that can be used year-round, took the first through fourth places, followed by men’s and women’s “MEDIHEAL ROOM Short-Sleeved Shirts” (1,290 yen) in fifth through sixth places. (1,290 yen) ranked in fifth and sixth place. Each tends to be popular among men.
Also in seventh place were the MEDIHEAL ACT Pullover (2,290 yen) and MEDIHEAL ACT Jogger Pants (2,490 yen), both new for the spring/summer season, and popular not only as loungewear and pajamas but also as “one-mile wear” that can be worn for short outings. These items are popular not only as loungewear and pajamas, but also as “one-mile wear” that can be worn on short outings. Currently, long-sleeved items are the main items, but sales are expected to shift to short-sleeved items in the future.
Recovery wear is far-infrared ray blood circulation-promoting clothing for home use that is classified as a general medical device, and improves fatigue and muscle stiffness through the blood circulation-promoting action of far-infrared rays. On February 10, Workman began full-scale sales of the spring/summer season, including the “short-sleeved” type, by setting up special sales areas in stores nationwide. Demand for bulk purchases, such as “I want to wear it every day,” “I want to have it for the whole family,” and “I want to have a full range of colors,” was particularly strong, with sales of approximately 1.2 million items recorded in one week. Sales were about three times that of the fall/winter season.
Although some top-selling stores, such as stores in eastern Japan, where Recovery Wear is highly recognized, and stores wrapped in green, the brand’s image color, are temporarily out of stock in some sizes and colors, the company plans to receive 1.5 million items each month.
© Source travel watch