In 2026, under the theme “Fun Aeon: Summer Begins,” the store will offer a wide selection of travel goods and fashion perfect for summer outings, as well as items to help beat the heat and make travel and commuting more comfortable.
Aeon will hold its major summer sale, “Super! Summer Festival,” starting July 17 at approximately 380 stores nationwide—including “Aeon” and “Aeon Style” locations—as well as at its online store.
AEON Super! Summer Festival
Event Dates: July 17–26, 2026 (10 days)
Participating Stores: Approximately 380 stores, including “AEON” and “AEON Style” locations in the Kanto, Hokuriku-Shinetsu, Tokai, Kinki, and Chugoku-Shikoku regions
Number of items offered: Approximately 1,200 items
*Products, availability periods, and prices may vary by store.
Special Site: Website
Converse’s Expandable Zipper Carry-On Luggage is 20% off. For example, the carry-on size, which normally costs 15,180 yen, is now 12,144 yen after the 20% discount.
Top Value’s “Colorful Zipper Carry Case” in four sizes is also 20% off. Normally priced between 9,800 yen and 14,800 yen (excluding tax), they will be sold for between 7,800 yen and 11,840 yen (excluding tax) during the promotion period.
Products designed to combat the extreme heat—such as Top Value breathable, water-repellent caps and hats, and Piece Fit Cool cooling sports undershirts—are up to half off. Umbrellas suitable for both sun and rain and sunglasses are available at 10% off.
As part of our promotional lineup, we carry a variety of handheld fans, including models with 5-way adjustable heads, mist functions, and Peltier elements.
In the clothing section, the store showcases outfit ideas featuring children’s life jackets (2,178 yen) and marine shoes (1,078 yen). In addition to cooling sportswear and base layers, the store is also expanding its selection of easy-to-wear two-piece yukata sets, as well as collaboration items featuring characters such as Pokémon and Sanrio.
An opening stage event was also held during the press conference. Comedians Arakawa and Haru from the comedy duo “Elf” took the stage as guests and helped kick off the “Super! Natsu Summer Festival.”
© Source travel watch