Three months have passed since the Expo closed. Myakumyaku Hittaridako Meshi” still sells well. The popularity of “Myakumyak Hittaridako Meshi,” an ekiben with an illustration of the official character Myakumyak on the container, has not slowed down. The product was sold out immediately at stations and stores, and when it was sold online, “more than 30,000 people were waiting in line,” several times more than expected. The intensity of the battle is similar to that for tickets to the World Expo before its closing, when even the reservation sites were not connected. The manufacturer, Awajiya, had not expected such popularity, and is now frantically increasing production at full speed. Why has Myakumyak Hittari Meshi, which unexpectedly became a legacy of the Expo, continued to be so popular even after the event closed?
© Source travel watch