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“Shinkansen e-Ticket (Tokudane Special 28)” offering half-price fares on the Joetsu and Hokuriku Shinkansen lines is now on sale. One-way fares between Tokyo and Kanazawa drop from 14,400 yen to 7,200 yen.

Posted on October 4, 2026 by Editor in Chief

As part of its new campaign, “I Want to Go, I Want to Eat: The Sea of Japan!”—which features seafood caught in the Sea of Japan off the Niigata and Hokuriku regions—JR East is releasing the “Shinkansen e-Ticket (Tokudane Special 28),” which offers a 50% discount on reserved seats in standard class on the Joetsu and Hokuriku Shinkansen lines.

The promotion applies to weekday trips taken between December 7 and 17. Tickets can be purchased on Ekinet from 10:00 a.m. one month prior to the travel date until 11:50 p.m. 28 days prior to the travel date.

For example, a one-way ticket for one adult on the Joetsu Shinkansen “Toki” between Tokyo and Niigata, which normally costs 10,780 yen during the regular season with a Shinkansen e-ticket, is now 50% off at 5,390 yen. For the Hokuriku Shinkansen “Kagayaki” and “Hakutaka” trains between Tokyo and Kanazawa (one adult, one-way), the price is 7,200 yen—a 50% discount from the standard Shinkansen e-ticket price of 14,400 yen.

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© Source travel watch

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