JR East View Tourism & Sales is offering “campaign-linked lodging packages” in conjunction with JR East’s “I Want to Visit and Eat: The Sea of Japan!” campaign.
The “I Want to Go, I Want to Eat: The Sea of Japan!” campaign, running through May 5, 2027, is an initiative by JR East to promote the appeal of Toyama, Ishikawa, Fukui, and Niigata prefectures, with a focus on seafood, particularly crab.
JR East’s “View Dynamic Rail Pack,” which allows customers to book train tickets and hotel stays as a package, is featuring and selling special accommodation plans for this campaign on the View Travel website.
In conjunction with the campaign, a limited number of coupons worth 3,000 to 5,000 yen will also be distributed. Applications for coupons covering departures and stays from October 1 through December 27 will be accepted from October 1 through December 20, while applications for coupons covering departures and stays from January 7 through March 31, 2027, will be accepted from December 1 through March 20, 2027.
On the campaign website, you’ll find a kaiseki meal featuring whole crab, grilled crab, sashimi, tempura, hot pot—featuring five dishes that let you enjoy the equivalent of 1.8 bowls or more of crab. It also features “Matsuya Chichin” in Fukui Prefecture’s Arawa Onsen, as well as “Himi Onsenkyo Kutsurogi no Yado Umiakari” in Himi, Toyama Prefecture, where you can enjoy a seasonal yellowtail kaiseki meal.
© Source travel watch