Meet near the “Suica Penguin Statue”! Belle Maison’s pop-up store opens on October 13. New merchandise celebrating the final year will also be available. The store will be open multiple times until graduation.

Senju-kai’s mail-order business, Belle Maison, will open a series of pop-up shops in Tokyo featuring the “Suica Penguin,” which is set to retire at the end of March 2027.

The first pop-up store will be located near “Suica Penguin Plaza”—home to the bronze “Suica Penguin” statue—at the Newoman Shinjuku Station-Based Event Space (inside the ticket gates of the Shin-Minami Area at JR Shinjuku Station). It will be open for a limited time from October 13 to November 1.

In addition to home decor items—such as slippers and pillowcases—that add a touch of style to your time at home, and on-the-go essentials like pouches and shoulder bags, we’re introducing new products featuring last year’s special artwork, as well as items exclusive to our pop-up shops.

This is a rare opportunity to see and purchase “Suica Penguin” merchandise in person, as these items are usually available only online (at Belle Maison). Examples of available products are listed below.

Swaying Acrylic Stands “Suica Penguin” (4 varieties, 1,590 yen each)

A “Suica Penguin” clock (5,490 yen) that can be used either standing or hanging, just like a pin badge

A jacquard-woven pouch that opens wide, featuring the “Suica Penguin” design (beige and blue colorways, 3,990 yen each)

“Suica Penguin” foldable eyeglass case made of jacquard fabric (beige and blue, 2,190 yen each)

“Suica Penguin” Shoulder Bag with Wallet Function (6,490 yen)

Warm and Fluffy Faux Fur Slippers “Suica Penguin” (2,490 yen)

“Suica Penguin” Stuffed Animal-Style Drawstring Pouch (2,990 yen)

Reversible Coin-Motif Necklace with Box, Made in Japan: “Suica Penguin” (Gold and Silver, 29,900 yen each)

Limited-quantity purchase bonuses are also available at the pop-up store during specific time periods. From October 13 to 22, customers who spend 4,000 yen or more will receive a set of two bang clips, and those who spend 10,000 yen or more will also receive a compact mirror.

From October 23 to November 1, customers who spend 4,000 yen or more will receive an acrylic clip-on badge, and those who spend 10,000 yen or more will also receive a compact mirror. The mirror design is the same for both the first and second halves of the promotion period. Receipts cannot be combined, and the offer is valid only on the day of purchase.

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