Takarajimasha’s “BRILMY” and Hello Kitty Team Up for Their Fifth Collaboration: A Plush Charm That Lets You Hold a Lipstick, a Cosmetic Pouch Perfect for the Lazy, and More

Takarajimasha will release new collaborative items between “BRILMY”—an original beauty brand created by a cosmetics-obsessed editor—and Hello Kitty on September 28.

For this fifth installment, we’re offering the “Stand-Up Pouch That Lets You See What’s Inside and Saves Time—Perfect for the Lazy” (4,488 yen) featuring a Sagara embroidery design, as well as the “Cosmetic Pouch with a Cute Kitty Face Made of Fluffy Fabric” “Cosmetic Drawstring Pouch That Helps Even Lazy People Stay Organized” (3,685 yen) in a pearl pink version will be available at bookstores nationwide and on e-commerce sites.

In addition, 7-Eleven and 7-Net Shopping will simultaneously release not only the same model of stand-up pouch and drawstring cosmetics pouch in a new color variation—the Black & Tiny Charm version—but also the “Plush Charm That Holds a Lipstick ♡” (3,850 yen).

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