JR East Commerce, which markets the “Trenart” line of railway-themed merchandise, launched a special website titled “Suica Penguin Graduation” on August 3.
The “Suica Penguin,” who is set to step down as the Suica mascot at the end of fiscal year 2026 (March 2027) and pass the baton to a new character, We will be sharing updates on new TreniArt products leading up to the graduation, announcements about the release of reissued items, information on social media campaigns, and a “Memorable Merchandise” feature showcasing items alongside comments submitted by fans.
JR East has also launched a similar special website called “Penguin Years,” where visitors can view a commemorative video looking back on the history of the Suica penguin, find information on past merchandise releases, and check details on upcoming events.
Three proposals for the new character, selected by a selection committee in the summer of 2026, are scheduled to be announced. Following a public vote, the new character will be unveiled on November 18—Suica’s 25th anniversary—and a public contest to select a nickname will be held around winter.
© Source travel watch