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It Starts Today! Photos of the “Disney Store Summer Festival” interior have arrived. Try your luck with the food stall decorations and Smart Bowls!

Posted on August 7, 2026 by Editor in Chief

On July 24, The Disney Store kicked off its “Disney Store Summer Festival.” Festival decorations are now on display at the “Disney Flagship Tokyo” store in Shinjuku. The special decorations will remain on display through August 17.

At the store, you can enjoy the “Disney Store Summer Festival Smart Ball” (1,500 yen). It’s a game where you pull a lever to launch a ball, and the prize you receive depends on how many balls land in the holes; after playing, you’ll receive Disney merchandise.

In addition, Disney Store locations across the country have launched the “Summer Festival Lottery” (990 yen). Participants draw a ticket from a box and receive a prize corresponding to the number on their ticket. The grand prize—TSUM TSUM —is available exclusively at physical stores.

The online “Summer Festival Raffle” features a total of five prize tiers at different price points: 990 yen, 2,500 yen, 3,000 yen, 5,000 yen, and 10,000 yen. Each tier offers a chance to win carefully selected items such as bags, accessories, and apparel.

Items tied to the “Disney Store Summer Festival” are now on sale in stores and online. The lineup includes TSUM TSUM plush keychains (1,600 yen) featuring food stall motifs, as well as plush keychains (3,500 yen) of Mickey Mouse and friends in “MATSURI STYLE.”

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© Source travel watch

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