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Takarajimasha’s “Super Cooler Bag” Goes on Sale Today! Extra-Thick Insulation Keeps Ice for 24 Hours, Plus New Features This Summer: A Collaboration with “JAM HOME MADE”

Posted on June 30, 2026 by Editor in Chief

Takarajimasha will release “24H Extra-Thick Insulation Keeps Ice Cold! Super Cooler Bag BOOK produced by JAM HOME MADE” today, June 29. The price is 3,839 yen. It will be available at bookstores and online retailers.

This insulated bag maintains cold temperatures for long periods thanks to its three-layer construction and approximately 1.5 cm of insulation. A popular item with cumulative sales of over 100,000 units in the series, it returns this year as an updated version featuring new functions, created in collaboration with the Japanese fashion brand “JAM HOME MADE.”

This new model features a double zipper and a pull tab for easy opening and closing, as well as mesh pockets on both sides for storing small items. The front is equipped with a daisy chain for attaching carabiners and other items, and the handle is attached to the top, creating a simple and user-friendly design.

In addition, despite its compact size of approximately 23.5 × 19 × 22 cm (width × depth × height), it offers a large capacity of about 10 L. It can hold not only packages of fresh food and lunch boxes but also up to 10 350-mL cans or a maximum of 9 500-mL plastic bottles.

As before, it retains all the same features, including the 2-way design that allows it to be carried by hand or slung over the shoulder, the waterproof inner lining that prevents condensation from seeping through, and the water-resistant zipper used on the main compartment.

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© Source travel watch

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