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New Label “Collaboration Urban Research” × Osaka-Kansai Expo: Myaku Myaku Plush Toys, Charms, and More Now Available

Posted on June 30, 2026 by Editor in Chief

Urban Research will begin rolling out items from its new label, “Collaboration URBAN RESEARCH,” featuring collaborations with icons symbolizing the 2025 Osaka-Kansai World Expo, starting July 3. The items will be available at Urban Research retail stores nationwide, its online store, ZOZOTOWN, and other locations.

Collaboration URBAN RESEARCH is a project that blends URBAN RESEARCH’s fashion with various iconic elements encountered in everyday life to create humorous apparel items.

This July, a new lineup of items—including T-shirts, tote bags, drawstring backpacks, and drawstring pouches—will be released, featuring the official EXPO 2025 mascot, Myaku Myaku, as well as official elements such as “Lives,” “Sync,” and “WORLD.” Additionally, pre-orders for limited-edition Myaku Myaku plush toys and charms featuring the Urban Research color scheme—set to launch in August—will begin on July 4 at the online store.

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