Background
With the 10th Tokyo International Conference on African Development (TICAD 10) on the horizon, economic relations between Japan and Africa are undergoing a major shift from a relationship centered on aid to one of co-creation driven by private investment and business.
While market integration is advancing with the progress of the African Continental Free Trade Area (AfCFTA), the current reality is that a lack of practical information regarding the local business environment, regulations, and support measures—particularly among Japanese companies—remains a barrier to expanding into Africa.
In light of these challenges, this seminar will be held as part of a roadshow aimed at building momentum for TICAD 10, targeting primarily Japanese companies interested in the African market.
This initiative, a collaboration among JETRO, JICA, UNDP, and UNIDO, aims to deepen participants’ understanding of business in Africa and help them visualize concrete strategies for entering the market by sharing the latest trends in the African market, public-private support programs, and firsthand experiences from companies currently operating in Africa.
In addition, the second half of the event will feature a networking session involving four partner organizations. Through interactions among participants and with supporting organizations, we aim to foster public-private networks and provide opportunities for connections that will lead to future initiatives.
Event Overview
Expected attendees
Companies interested in expanding into Africa (large corporations, small and medium-sized enterprises, and startups)
Financial institutions, local governments, universities, support organizations, etc.
Program (Tentative)
3:00–3:05 p.m. Opening Remarks: Toru Uemachi, Director, JICA Chubu Center 3:05–3:25 p.m. Overview of the African Market (Current Status, Attractiveness, Challenges, etc.) JETRO 15:25–15:30 Overview of the Four Organizations’ Support Programs Ryohei Tanaka, Specially Appointed Expert, Planning and TICAD Promotion Division, Africa Department, JICA 15:30 –15:35 Overview of JBCA Support Programs Takamasa Sato, Secretary General, JBCA 15:35–16:15 Company Presentations
・Initiatives in Africa ● Ayako Miyahara: SORA Technology, Inc., Finance & Impact Lead
● Hiroshi Matsumoto: Former Representative Director, CourieMate Co., Ltd.; currently General Manager, MSB Division, New Business Development Department, Corporate Strategy Division, Yamaha Motor Co., Ltd. 16:15–16:35 Q&A 16:35–17:30 Networking
*The program is subject to change.
Through public-private partnerships, from Japan to Africa.
Why not take your first step into the African business market right here?
Contact Us:
Ryohei Tanaka, Planning and TICAD Promotion Division, JICA Africa Department
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