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I used the latest Polaroid Go model (Gen 3), a tiny, cute instant camera.

Posted on June 29, 2026 by Editor in Chief

Gen 3 has a shorter focal length, enhanced flash, and improved lens performance. With an aperture of f/14.4/f/32, a shutter speed of 1/500 to 1 second, a focal length of 63.75 mm, and a field of view of 38° horizontal/38.8° vertical, the finished impression is more telephoto than the Gen 2.

The viewfinder, for example, is not a decorative viewfinder, as the viewing angle of the viewfinder and the actual shooting range are quite close, and when viewed from the front, the viewfinder is mirror-finished and functions as a mirror for selfies.

The body measures 115 x 116 x 66 mm and weighs 325 g. The dedicated film is 54 x 66 mm (actual image area is 46 x 47 mm), an almost square format that does not feel out of place today when we are used to seeing Instagram. Eight of these films are contained in a cartridge, and the ease and simplicity of use is appealing: simply open the lid on the bottom of the camera, insert the cartridge, and you are immediately ready to shoot.

Polaroid will release the Polaroid Go Generation 3, the latest generation of the company’s smallest analog instant camera, on June 5, 2012, priced at 16,880 yen and available in five colors: white, black, purple, light blue, and teal. The product is available in five colors: white, black, purple, light blue, and teal.

I actually used it.

The package contents were simple: the main unit, strap, instruction manual, and stickers. The battery was pre-charged to some extent, so once the film was loaded, the camera could be used immediately after purchase.

When the cartridge is inserted and the back cover is closed, the dark slide that protected the film is ejected for the first time only. At this time, a thin sheet (film shield) is pulled into the main unit as if it is being rolled up. This is to protect the film from light, and when the picture is taken, it will come out together with the film again.

Instant film must be protected from strong light during development immediately after ejection, so the proper etiquette is to wait 5 seconds with the film shield over the film when it comes out after shooting, then turn it over to block out the light as soon as it is completely ejected. Do not shake the film at this point.

Focus and exposure are set by pressing the shutter button halfway, and the picture is taken by pressing the shutter button all the way down. The film develops in about 10-15 minutes.

The finished product has a graininess and soft light distribution that is unique to instant film, and even if the white is blown out or blacked out, it has a flavor that can be forgiven.

The more you use the camera, the more ideas you will have for ways to play with it, such as using it with or without flash, double exposing, trying selfies (even if you are not used to doing so), and importing the film you shot into the official app (Android/iOS).

The film sells for around 4,000 yen for 16 shots (two 8-shot cartridges), and at 250 yen per shot, I would hesitate to take a bouncing shot without thinking about the cost.

However, nowadays, a roll of negative film costs 1,500 to 2,000 yen, and “Sharundesu,” a 27-shot film, costs less than 3,000 yen. The cost of developing the film is about 1,000 yen, so I don’t feel that Polaroid Go is excessively expensive compared to others. The fact that you cannot burn more pictures is not a disadvantage, but rather an opportunity to enjoy the uniqueness of a “one-of-a-kind Polaroid Go” that comes with a once-in-a-lifetime shutter release.

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© Source travel watch

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