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BRILMY” cold shoulder bag from Takarajimasya goes on sale today. Equipped with multifunctional pockets to prevent small items from getting lost.

Posted on April 28, 2026 by Editor in Chief

Takarajimasya will release “BRILMY: Small items don’t get lost! Zuborra-friendly Shoulder Bag Book” will go on sale today, April 22. The price is 3949 yen.

This is a new product from BRILMY, a beauty brand seriously created by an editor who is a cosmetics geek, and is a vertical shoulder bag with ample pockets, plus a cold/warming function.

The black background is easy to match with a variety of outfits, and the handles are individually hand-woven at the factory. The shoulder strap is designed to be “thicker” so that the strap does not dig in and cause pain, and can be easily slung over the shoulder even in the summer when wearing light clothing.

On the front of the bag, there is a front pocket that opens in an L-shape for easy access to the back of the bag, and a smartphone pocket that can comfortably hold a large smartphone. Inside the front pocket is a long, narrow pocket that can hold lipsticks, mascara, and other “carry-on cosmetics,” and is also convenient for holding pens and other stationery.

The main compartment is made of aluminum material that keeps the bag cool and warm, and can easily hold a 600mL PET bottle. It can also hold a long wallet, towel, and other essentials for a day out.

Other features include an inside pocket for a mini wallet and coolant, and two outside pockets on each side that are perfect for earphones that you want to take out quickly or a mobile battery while charging your phone.

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