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Atami Pudding and Marushichi Seicha collaborate on a matcha sweets fair. Stamp rally at all 6 stores.

Posted on April 9, 2026 by Editor in Chief

Atami Pudding, a pudding specialty store in Atami, will hold the “Mucha Matcha Fair” from April 11, featuring authentic matcha sweets in collaboration with Marushichi Seicha, a long-established Shizuoka matcha green tea manufacturer.

This year, the fifth year of the collaboration, the popular annual seasonal green tea pudding is now available in a rich three-layer “Mucha Green Tea Pudding” (500 yen). It will be sold at all six stores in Atami from April 11.

The Atami Pudding Cafe 2nd offers “Mucha Matcha Plappe” (780 yen), Atami Pudding Raikyu Station offers “Mucha Matcha Citrus Soda” (800 yen), and Drive-in Atami Pudding Restaurant offers “Mucha Matcha Pudding Pancake” (1,500 yen), which can be enjoyed only at those stores. The lineup includes a “Mucha Matcha Pudding Pancake” (1,500 yen) at the Drive-in Atami Pudding Restaurant.

At Atami Pudding Cafe 2nd, a two-day limited menu “Mucha Matcha Day! and will offer a two-day limited menu of “Mucha Anmitsu Pudding” (750 yen) and “Matcha Warabimochi Soft Rice Cake” (600 yen).

Both teas use Marushichi Seicha’s first harvest Asahina matcha, which is said to have a rich flavor with little bitterness, a mild sweetness, and an elegant aroma unique to new sprouts.

From May 1, “Mucha Matcha Stamp Rally” will be held at all Atami Pudding stores. Purchasers who visit three stores and purchase the target Matcha Fair menu items will receive a “Matcha Pudding Strap” as a present.

In addition, those who complete all six stores will receive an “original mug and candy set” (the giveaway will end when all the prizes are gone).

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