Zoff will air a new TV commercial “Zoff meets Ren Meguro SUNCUTGlasses dimming + BLC” featuring global brand ambassador Ren Meguro on April 3.
In addition, the sun-cut glasses (frame + lenses 21,000 yen) worn by Ren Meguro in the commercial and advertisements will go on sale at Zoff stores nationwide and at the official online store on April 3. Prior to this, Zoff will accept reservations at its online store from March 26.
The newly released “adjustable lenses with blue light cut function” (+8,800 yen for frames) cut 39% of blue light, 100% of ultraviolet rays, and have an adjustable light function, responding to today’s lifestyle where people often use their eyes on PCs and smartphones. The lenses can be worn indoors and outdoors, from during the day when the sun is strong to when using smartphones at night, without the hassle of having to change lenses.
In the new TV commercial, Ren Meguro wears the eyewear lightly in various situations such as driving and dining at a diner, with the key message “For the future, for your eyes”.
In the scene where she is relaxing in her room, she is seen relaxing with a Siberian Husky puppy, Zoff’s mascot character.
The 15-second film, 30-second film, and making-of video are also available on the official YouTube.
© Source travel watch