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USJ 25th Anniversary Merchandise Before Your Visit. Hello Kitty catsuits and cheki-style key chains are the focus of attention [64 photos

Posted on April 5, 2026 by Editor in Chief

Universal Studios Japan will hold its 25th anniversary event “Discover U! (Discover U!!!),” a 25th anniversary event, will be held from March 4. Prior to the start of the event, limited-edition merchandise will go on sale on March 2. Here are some photos of the Rodeo Drive souvenirs and the Space Fantasy Station store.

The Park’s 25th Anniversary “NO LIMIT! Parade – Discover U! version”, the merchandise features Pokemon (introduced in a separate article), as well as Mario Kart, Hello Kitty, Snoopy, Minion, Sesame Street, and SING, with each character playing a starring role, as well as a collective design.

At the Space Fantasy Station storefront, examples of the goods on display include a coordinating display. The one that caught our reporter’s attention was a clear-colored shoulder pouch that would look cute with a plush toy of a favorite character inside. The glittery lamé pouch will be a great item to accentuate your outfits during the hot season ahead.

According to the developer, the Mario Kart bucket hat has a mascot on the back, and the Hello Kitty catsuit has beads in the ears that make a shakashaka sound when they move.

Even more current was the key chain set with strap. It includes a silhouette ring of each character and a Chekki-style acrylic plate, etc., all in one, and would be useful for taking pictures of the park scenery.

Hello Kitty Goods

Snoopy Goods

Minion Goods

Sesame Street goods

SING Goods

Mario Kart and Friends Goods

T-shirts and tote bags featuring the group visual are available at Rodeo Drive Souvenirs.

Be sure to check out the must-see collectible figures for USJ fans (1,400 yen for individual random items, 15,000 yen for the complete box of 11 items), the collectible mascot with each character holding the 25th anniversary symbol (2,000 yen each), and the flag (1,000 yen) that will make the parade even more exciting! Flags (1,000 yen) to add to the excitement of the parade are definitely worth checking out.

The assorted sweets (2,400 yen for 25 pieces) with gold holograms for a special touch are perfect for taking home memories of the park. Premium items are also available, such as a gold watch (8,500 yen) that will make you feel like you are at USJ even in your daily life.

In addition, other miscellaneous items such as standard key charm sets, magnets, and stationery sets will also be sold.

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