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The first wristwatch from Famima “Convenience Wear”. Jointly developed with Citizen, water-resistant to 10 atmospheres for use when swimming.

Posted on April 5, 2026 by Editor in Chief

FamilyMart will release its first “wristwatch” from its original apparel brand “Convenience Wear” at stores nationwide on April 17. The price is 1,998 yen.

Jointly developed with Citizen Watch, this watch is water resistant to 10 atmospheres and can be worn while swimming. The size can be adjusted, making it suitable for a wide range of people from children to adults. The dial comes in two colors, a fresh white and a chic black, and the second hand, belt hole, and tsuki-bar are decorated with the colors of FamilyMart.

Other new apparel for spring/summer 2026 will go on sale on March 27, including “shorts” (1998 yen) made of water-absorbing, quick-drying, contact-cooling material, and “sweatshirt shorts” (1998 yen) made of thick USA cotton for use as one-mile wear.

Also on April 3, two new colors, white and brown, from the “sunshade mini umbrella” (2,490 yen), which has a UV cut rate of 99.9%, UPF 50+, and a light shielding rate of 99.9%, yet is conveniently sized for carrying around. The length of the parent bone is 47cm.

The “Lightweight Slim Sunshade Umbrella” (2,990 yen), also with 99.9% UV cut rate, UPF 50+, and 99.9% heat shielding, is approximately 45g lighter than the current model and will be available in two new colors, gray and navy, on April 3. The length of the parent bone is 54 cm.

In addition, “Sandals” (2,990 yen), with comfortable fit and soft, easy-to-wear specifications, will go on sale on April 17. The size is M (26.5-27.5 cm) and the color is black.

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