On Days is holding a “Spring New Life Support Sale” through April 12 at OWNDAYS stores nationwide and its online store, offering up to 50% off eligible frames.
The lineup includes popular frames at special prices of 10% off, 30% off, and 50% off to coincide with a new life, such as entering a new school, starting a new job, or changing careers. In stores, colored stickers are attached to the products to show the discount rate at a glance, and a special page is also available on the online store.
The company also proposes recommended customization of “frames and optional lenses” for various usage scenarios.
For seasons when people often wear masks to protect against pollen, etc., a combination of clean-looking square frames (regular price 13,000 yen → sale price 6,500 yen) and “anti-fog coating” to reduce fogging (additional 6,000 yen) can be created for a total of 12,500 yen.
For spring, when people will be commuting to and from work, shopping, and other indoor/outdoor activities, the lens color will change depending on the amount of ultraviolet rays (additional 6,000 yen) and the soft-looking oval frame (regular price 13,000 yen → sale price 9,100 yen) can be combined for a total price of 15,100 yen.
For those who spend more time with digital devices, such as working on PCs or in online classes, we propose a combination of “blue light cut lenses” that block some of the blue light (additional 4,000 yen) and Wellington frames (regular 9,000 yen → sale price 6,300 yen) to enhance the look. These can be created for a total of 10,300 yen.
© Source travel watch