On March 2, JAL held a press conference at its headquarters in Tokyo to explain the “JAL Group Management Vision 2035.
The company has moved away from its previous framework of a five-year plan plus a rolling plan to a “10-year plan plus a flexible single-year plan.” While addressing fundamental issues that are difficult to realize in a short-term plan, the company will be flexible and agile in its efforts through a single-year plan.
Although the Corona disaster, the situation in Ukraine, and the recent situation in the Middle East have had a noticeable impact on the airline business, we aim to create a business portfolio that is resilient to such changes in the external environment, and we target EBIT (earnings before interest and taxes) of 300 billion yen in FY2030 and 350 billion yen in FY2025. by FY2035, By FY2035, the company will build a structure that enables half of its profits to come from businesses other than full-service carriers, such as LCCs, life and mileage domains, financial services, and e-commerce.
On international routes, JAL, which is responsible for medium- and long-haul flights, will increase the size of its fleet, increase the number of medium- and long-haul aircraft, and promote the use of private business class rooms, while ZIPAIR will double its fleet from the current eight aircraft (FY2025-2030), expand full-flat seats, and install high-speed Wi-Fi. On the other hand, Spring Japan and Jetstar, which are responsible for short-haul flights, are looking to expand international flights, especially with Jetstar’s new brand.
In domestic routes, the company plans to introduce fuel surcharges from April 2027, and will also work across the industry, including collaboration with ANA, to curb costs, aiming for an EBIT of 60 billion yen and a profit margin of 10% or more in FY2028.
In the area of Life Miles, the company will accelerate the number of miles issued by investing more than 80 billion yen over the five years to FY2030. The number of miles issued through tie-ups and point redemption will be doubled from the current level.
On the same day, the new brand slogan, “Soaring Together,” was unveiled to the public. The new brand slogan is an updated vision of “Tradition, Innovation, and the Spirit of Japan,” which emphasizes the importance of authentic texture, human warmth, and the experience of enjoying oneself through the heart, and creating new value through transportation in today’s digitally connected world. The company will further update its vision of “Tradition, Innovation, and the Spirit of Japan.
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