The Tokyo Metropolitan Transportation Bureau will hold a collaborative campaign with BEAMS JAPAN, “BEAMS JAPAN meets Toeiro,” from March 2 to 23 to promote the attractiveness of the areas along its rail lines.
During the period, a digital stamp rally will be held at select stores along the Toei Kotsu Line “Toeiro” and BEAMS JAPAN stores in Shinjuku and Shibuya. Limited-edition goods featuring “Min-kuru,” the mascot of the Toei Bus, and “To-aran,” the Tokyo Sakura Tram (Toden Arakawa Line), both of which were drawn by illustrator Kaseki Saidaa, will also be available for purchase.
The BEAMS JAPAN-produced limited edition lineup includes six items in total, including T-shirts, caps, and sakosh. Each item is available in two versions, “Toeiro Ver.” and “BEAMS JAPAN Ver.
In the stamp rally using the “Toei Transportation App,” the first 1,000 people to visit the three spots and complete the stamps will receive a limited original sticker. The spots are BEAMS JAPAN Shibuya, BEAMS JAPAN (Shinjuku), and Toei Kotsu Line select store “Toeiro” (outside the ticket gates for Exit A1 and A2 of Ichigaya Station on the Toei Shinjuku Line).
In addition, the three participating stores will be decorated for a limited time produced by BEAMS JAPAN. BEAMS JAPAN (Shinjuku) will have a photo booth, and the interior and exterior of Toeiro in Ichigaya will be specially designed.
In addition, popular BEAMS JAPAN standard items that are not usually sold at “Toei Iro” will be specially sold at the store during the period. The shop is designed to allow customers to enjoy the charms of the Toei Transportation Line and the best products from various parts of Japan at the same time.
© Source travel watch