Senshukai’s mail-order business Belle Maison will open a pop-up store “chara style by Belle Maison” at the Ekinka event space on the second floor of Newman Shinjuku (5-24-55 Sendagaya, Shibuya-ku, Tokyo) from February 15 to March 5.
The third phase of the series will feature the “Suica Penguin,” the mascot character of JR East’s transportation system IC card, which will graduate at the end of FY2026, and the “Moomin,” a character loved by people of all ages. In addition to offering products that are usually only available in catalogs and online, the store plans to sell new products prior to the online store.
Suica penguin products range from interior goods such as slippers and seat cushions to items useful for leisure activities such as backpacks and hook watches. The Moomin lineup includes slippers, pillowcases, tissue cases, and other household goods, as well as original products that are popular in Belle Maison’s EC store.
In addition, the company plans to carry some “Sanrio” and other character products using the current trend of leopard print and tan designs.
© Source travel watch