Mash Style Lab will open a new brand “sanrio house” Lumine Shinjuku Lumine 2 store and an official store on March 6.
Supervised by Sanrio, the store will feature items featuring Hello Kitty and other Sanrio characters under the “Kawaii Culture” theme. The lineup will include apparel, household goods, cosmetics, and confectionery.
The main items have already been released and include standard apparel such as T-shirts and sweatpants, a cap with a studded Hello Kitty ribbon, and a shoulder bag in the shape of Kitty’s face. Figurines and plush toys are also available.
The lineup includes smoothie set-ups, ponchos, camisole one-pieces, and other products made in collaboration with the company’s own brand, Gelato Pique.
© Source travel watch