World Party’s umbrella brand “Wpc.” has launched folding parasols and vinyl umbrellas as its first collaborative items with Thirty-One Ice Cream. Wpc. stores, and general merchandise stores nationwide (LOFT, Hands, PLAZA, etc.).
Sweet and cool. Under the theme of “Summer Favorites,” the lineup includes the “Light-Shielding Playful Ice Cream Mini” (4 colors, 4,730 yen each), a folding umbrella for both rain and shine with the handle of the umbrella decorated with popular flavors. The lineup includes the “Ice Cream Pattern Umbrella” vinyl umbrella (two colors, 3,410 yen each).
The umbrellas are designed to match a number of flavors, including the classic Popping Shower, Love Potion Thirty-One, and Cotton Candy, which were the top-ranked flavors in Thirty-One’s “#Must-Have Flavor General Election 2025”. Some of the items also come with a “pink spoon” charm, the symbol of Thirty-One.
Wpc. parasols are made of fabric with a 100% UV cut rate, 100% light shielding, UPF 50+, and water repellent finish, making them suitable for both rain and shine. The vinyl umbrella has “naminami” piping around the edge of the fabric, giving it a more pop and cute impression.
© Source travel watch