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NEXCO East Japan reappears in Metaverse with snowy scenery. Special deals open to the public, driving experience also available.

Posted on February 5, 2026 by Editor in Chief

NEXCO East Japan and Gree-X will launch “NEXCO East Japan Highway World” on the REALITY metaverse application until March 5. This is part of the “DRAPLA Innovation Lab,” which recruits partner companies to create new value.

The scenery has changed to snow since its last appearance, allowing visitors to experience driving on the highway in winter. Driving information and special offers will also be provided.

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