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Hokkaido’s winter-only brand “SNOWS” opens its first store at Haneda 1 Tami. Truffle chocolate “Snowball” wrapped with fresh cream, etc.

Posted on February 4, 2026 by Editor in Chief

SNOWS, a winter-only sweets brand developed by the Hokkaido Confect Group, will open its first POP UP STORE at Haneda Airport Terminal 1 2nd Floor Marketplace Haneda Star Sweets from January 8, 2026.

The brand is a sweet that “only appears in winter” due to its commitment to carefully selected Hokkaido ingredients, including “winter pastured milk” milk from its directly managed pasture-raised dairy farm in Hidaka-machi, Hokkaido. The brand does not have a permanent store, but rather an online store and POP UP STORE in various locations.

The first Haneda store will feature a lineup of representative SNOWS products, including the airport package of “Snow Sandwich,” a raw chocolate sandwich cookie with a new texture that has sold more than 20 million cookies in total (1593 yen for 8 cookies), the raw truffle chocolate “Snowballs” (1728 yen for 9 cookies), which are made with mellow raw cream covered with raw chocolate, and triple chocolate chips “Snow Chips” (1,485 yen for 4 boxes). SNOWS’ representative products lineup includes “Snow Chips” (1,485 yen for a box of 4 bags), chocolate chips with the richness of chocolate and a melt-in-your-mouth texture like powdered snow.

The store will be open until April 7. It is recommended as a souvenir for travelers going home or on a business trip, or to be enjoyed in-flight as a travel companion.

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© Source travel watch

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