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Seven Limited Edition “Tiny Chum” Cosmetic Pouch on Sale Today. Full of functions, not just cute!

Posted on November 22, 2025 by Editor in Chief

Takarajimasya will release “HELLO KITTY × BRILMY Lip can be stored vertically, Zubora-friendly mini cosmetic pouch BOOK VELOUR TINY CHUM ver. SPECIAL PACKAGE” on November 21. It is priced at 3179 yen and is available exclusively at Seven-Eleven and Seven Net Shopping.

This is the fourth collaboration between Sanrio’s Hello Kitty and Brill Me, a beauty brand seriously created by a cosmetics geek editor, and this time a mini cosmetic pouch with a “divider pocket where things can stand” appears in a Tiny Chum version.

In addition to the exquisite size that allows you to put together all your essentials for a day out, such as combs, hand cream, and mint tablets, the bag can also hold lip balm and eye drops upright, making it difficult to lose things in the bag. There is also a pocket on the back of the face that is perfect for holding small items such as plasters, hairpins, and regular medicines.

Since it comes with a strap, it can also be used as a bag charm to increase the capacity of a mini bag.

In addition, a Hello Kitty version, “HELLO KITTY × BRILMY Lip can be stored vertically Zubora-friendly mini cosmetic pouch BOOK VELOUR HELLO KITTY ver. SPECIAL PACKAGE” will be released simultaneously at Seven Limited. The price is 3179 yen.

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