Shohei Otani’s giant ad appears in Shibuya and Dotonbori! Seikkisei promotes the importance of UV care in April, when ultraviolet rays intensify, and distributes free sunscreen samples.

KOSÉ will conduct a UV care product promotion featuring Shohei Otani for its “Seikkisei” skincare brand.

With the key message “Otani vs. the Sun,” Shohei Otani will appear as a giant ad in Tokyo and Osaka. The ads will emphasize the importance of sunscreen during the month of April, when ultraviolet rays are said to be particularly strong. The ad will be displayed at the SHIBUYA109 Shibuya Store Cylinder (April 16-29) and at the Osaka Dotonbori Tsutaya Ebisubashi Vision (April 22-28).

Free sunscreen samples and UV checker fans will be distributed at the SHIBUYA109 Shibuya store from April 20 to 21. In addition, visitors can participate in an SNS campaign to win a clear file of Otani by drawing lots on the spot.

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