On April 1, Daio Paper will release a limited quantity of Elleair’s first outdoor-specific series in collaboration with the outdoor brand CHUMS.
In response to the growing popularity of camping and other outdoor activities in recent years, in June 2023, the company launched the “Gentle Air for Outdoor Activities” project with CHUMS. The company has twice sold limited-edition “Elleair Sterilizable Series” collaboration design bottles, which have received a large response.
This year’s lineup includes five products that solve minor outdoor problems, such as “dish-wiping wet sheets” that reduce the time and effort of washing dishes, and “full-body shower sheets” that can be used by both parents and children.
In addition, the “Gentle Yell for the Outdoors” campaign, in which a total of 500 people will be selected by drawing to win Chums goods, will be held from April 15.
© Source travel watch