Jetstar Group unveiled its new uniforms in Melbourne, Australia, on February 29 (local time).
The new uniforms were created by renowned Australian designer Genevieve Smart, and took about a year to complete, with input from 40 flight attendants, cabin crew, and airport ground staff. There have been several minor changes, but this is the first full model change.
The launch of the new uniforms was held in a hangar close to Jetstar’s Melbourne airport hub. The event was attended by about 200 guests, media, and Jetstar Japan and other group-related personnel, creating a lively, festive atmosphere.
The new uniforms were presented on a runway-like runway with an airplane (Airbus A321 neo) in the background. The floor was covered with cutting sheets to resemble a runway, and LED lights were placed at intervals on both sides to make it look as if the models were walking on the runway. The 40 members of the Jetstar Group, who were selected as uniform ambassadors, showed off their new uniforms on the catwalk. The venue was filled with a lively atmosphere with a lot of cheers.
Stephanie Tully, CEO of Jetstar Group, said that for the 20th anniversary of the launch, the idea was to work with employees to create a new uniform for the next 10 years, and the designer was Ginger & Smart, a recognized high brand in Australia. She introduced the appointment of Ms. Genevieve Smart of Ginger & Smart, a recognized high brand in Australia, as the designer.
As a major feature, he explained that for the first time Jetstar has incorporated a one-piece type, and that the staff can now choose between skirts and chinos for the shirt combination, giving them more options to choose from. The most favorite part of the new uniform is that we were able to create it together with our employees,” he said, noting that the project was carried out in unison. The new uniforms are scheduled to be worn in the second half of 2024.
Genevieve Smart, who was in charge of the design, said, “The design of the uniform was inspired by the sunrise and sunset seen from the airplane window,” and explained that the 20-year history of Jetstar was also incorporated in the areas that spread from black to dark blue to orange. He also mentioned the selection of materials as the most important part of the design. The current material contains a large amount of polyester, which is not breathable and is difficult to work with,” he said.
Masaru Kataoka, President of Jetstar Japan, who was on hand for the announcement, said, “By increasing staff motivation, I think we can once again accelerate our branding appeal to the market and to our customers. This is a great opportunity for Jetstar Japan.
© Source travel watch