The “ANA FINDS” items can be purchased at ANA’s official EC site “ANA Shopping A-style” and “ANA Shopping A-style ANA Mall”. The items are also available at some ANA FESTA gift stores at ANA’s airports, and the number of stores handling the items will gradually increase.
ANA FINDS items will be offered in three categories: Gourmet (food), Bag & Travel, and Lifestyle (general merchandise). A total of 67 products (40 gourmet, 13 bag & travel, and 14 lifestyle) will be offered, with plans to gradually expand.
Find what you want. the store offers a selection of carefully selected food products, bags, sundries, and other items gathered from all over Japan and the world by the buyers’ discerning eyes.
ANA Trading launched “ANA FINDS,” a new product brand common to the ANA Group, and began sales on February 20.
Joint effort by A-style, ANA FESTA, and ANA Foods
At the launch of the new brand held on the same day, Hiroyuki Kokubu, President and Representative Director of ANA Trading, expressed his hopes for the brand, saying, “By connecting producers throughout Japan under this brand, we hope to develop new products and revitalize local communities.
Takayuki Ushio, Deputy General Manager of Retail Strategy Promotion Office and Project Leader of Retail MD Project, ANA Trading, then introduced the brand concept story.
ANA FINDS is a new product brand launched as a joint effort by ANA Trading’s A-style Division, ANA FESTA, and ANA Foods, the three companies responsible for retail business in the ANA Trading Group. ANA DESIGN”, “A-selection”, “Tabisuru Shokutaku” and other brands currently offered by each company will be integrated into ANA FINDS in the future.
According to Ushio, who explained the background behind the launch of the brand, the major turning point was the prolonged Corona disaster. In the past, boxed snacks were often sold as souvenirs for customers or when returning home, but after the Corona disaster, there has been a shift toward “slightly more expensive and tasty products” that can be enjoyed at home, such as rice accompaniments or snacks for alcoholic beverages, according to Ushio. The trend is toward “slightly more expensive and tasty products” that can be enjoyed at home, such as as accompaniments and snacks.
In order to respond to such changing needs, the company launched room-temperature agricultural, livestock, and marine products as its first product to be launched. As for bags and sundries, the company will continue to consider the know-how it has cultivated over the years at A-style as a strength.
In addition, “FINDS Media,” which utilizes Note, has been established for the launch of the new brand. The company aims to increase awareness of the FINDS brand by posting the FINDS story.
The “Bags & Travel” lineup includes two types: “Athlete,” for business athletes, and “Traveler,” for travel users and sporting activities.
Athlete” has a zipper pull in the shape of the vertical tail wing of an airplane.
All of Traveler’s products are expandable to support comfortable travel.
In the “Lifestyle (Sundries)” section, 14 items have been carefully selected from Japan’s “good things” and are lined up with items that give a sense of the local area. The production sites include Kagawa Gloves from Higashikagawa City, Kagawa Prefecture, Hirota Glass from Sumida-ku, Tokyo, and Tsuchinao Lacquerware from Sabae City, Fukui Prefecture. All are available only at ANA FINDS.
The concept of the “Gourmet (Food)” category is to provide an accompaniment for rice and a snack for alcohol, and they have found products from Hokkaido to Okinawa that incorporate the main ingredients and representative foods of the region. The hope is that the products will lead to people who have eaten them to think, “Now I want to visit the area,” or when they visit the area, “I want to try the ingredients of that product before they are processed.
© Source travel watch