Naniwa will renew its outdoor brand “North Eagle” from Hokkaido this spring. Under the new concept of “Experience the Four Seasons x Embody Joy”, the logo, package design, and website will be renewed, and new products will be sold. The brand will be sold mainly at home centers nationwide.
The new symbol mark features a white-tailed eagle, a migratory bird that flies to the company’s head office in Hokkaido, and the brand color is “North Blue,” which is inspired by the rich natural environment of the northern lands.
As the first phase of the renewal, 13 kitchen items will go on sale on February 1, including cutlery that folds into a pocket size and a 3-in-1 seasoning case.
The second phase will include five types of outdoor furniture “NxN” series in collaboration with Sapporo-based apparel brand Natural Bicycle, while the third phase will include sunshade items (tarps) themed on the new brand colors.
© Source travel watch