Recruit Co.
Travel Division Division Director
Kenichiro Miyamoto
With the New Year, I would like to extend my best wishes for a Happy New Year.
The year 2023 was a year of steady recovery in the domestic travel market as the new coronavirus infection moved to category 5 and the pre-coronavirus routine is returning. On the other hand, there is a serious shortage of labor in the lodging industry, and with Japan’s workforce shrinking, Travel Division has expanded its role from its traditional role as a matching platform to include support for securing human resources, business support, and fintech services, strengthening its support for faster and simpler corporate management. This year was also a year in which we strengthened our support for faster and simpler corporate management.
Jalan is able to respond to a wide range of issues and needs other than customer attraction because we help lodging facilities, which are at the heart of the tourism industry, to attract customers, which is the very foundation of the industry.
As for “Jalan net”, we would like to strengthen the linkage with products other than accommodation reservations, such as play experiences, car rentals, and dynamic packages, and evolve it into a media that can support the consideration of tabimae from the early stages of consideration to tabinaka, which better matches travelers’ needs. We will also pursue ways to make travel more interesting by simplifying payment for everything from travel and lodging to souvenirs and experiences. To realize this worldview, we are currently developing new features for “Jalan net” and hope to unveil them in the near future.
Furthermore, we believe that the role of Recruit’s Travel Division is to improve productivity in the tourism industry by proposing “Air Business Tools” and other solutions in addition to Jalan’s existing services to attract customers and business support services specialized for accommodation facilities, such as “Revenue Assistant”. We believe that this is the role of Recruit’s Travel Division.
In addition to media, we are working with local communities to “create local communities together” through “local gourmet development,” in which local ingredients are transformed into gourmet foods to promote consumption and tourism content, and “creation of local experiences,” in which stories are created to promote regional tours from tourist spots to the surrounding area. We have been working with several local communities on “local gourmet content development” and “creation of local experiences” to promote regional tourism. We are also working with several local communities on the “development of local gourmet foods” and the “creation of local experiences” to promote regional tourism by composing a storyline that takes visitors on a tour from the tourist spots to the surrounding area.
In 2024, we will continue to aim to increase “total local consumption” while realizing productivity improvements in the industry through these efforts. We will continue to work together with the local community to improve the value we provide to individual users and to become a long-time partner of the community and businesses.
© Source travel watch