Leveraging International Brand Strength Near Haneda Airport Based in Paris, France, Accor operates more than 5,500 hotels and resorts in 110 countries around the world, and its hotel brand is characterized by its European flavor and designs that incorporate local culture. The reason for opening a hotel in this location was that there were no international hotel chains in the Haneda area,” explained Shinji Sarumaru, general manager of the hotel. As the gateway to Japan and overseas, Haneda Airport had seen a steady increase in passengers prior to Corona, counting 8.758 million in 2019 (8.241 million for the fiscal year), with the number of international passengers reaching 18.71 million. Now that international traffic is returning, the number of international passengers in 2023 has recovered to 7.92 million in the period from April to August. With growth expected to continue, the company hopes to capture both international and domestic travelers with the strengths it has cultivated. He explained that the Mercure Tokyo Haneda Airport concept is “TOKYO ECLECTIC,” a space where the past Tokyo can be seen in the future Tokyo. The interior design incorporates European style and the delicacy of Japanese handicrafts throughout, and is decorated with objects inspired by manga, anime, and electronics, which are subcultures of Japan and Tokyo.
The second floor is a lounge based on the concept of subculture. The second floor is a lounge for customers. The interior design is based on the concept of subculture, and is decorated with a variety of game consoles. In fact, Sega’s headquarters building used to be located here, and this facility was built on the site after the company moved to a new location. The building was constructed on the site of the old Sega headquarters building, which was relocated to a new location. The building is said to be a tribute to the Japanese video game industry, which is very popular overseas. The objects are so realistic that when I asked the staff about them, they replied that they were plaster casts of the actual objects. In addition, there is a fitness room, shower room, and conference room, and although not available to the general public, there is a lounge for the exclusive use of affiliated airline crews.
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