Nishikawa will operate a “Good-night Train” (one train) on the Tokyo Metro Hibiya Line as part of a promotion of its down comforter series “nishikawa DOWN. The period is from November 17 to December 1.
The train was filled with about 50 photos of professional figure skater Yuzuru Hanyu and others yawning. The “yawning” phenomenon was the catalyst for this train-jacking ad, which made people want to fall asleep and experience the comfort of “nishikawa DOWN.
The fluffy and warm “nishikawa DOWN” lineup, which uses the company’s own “down of the sun,” includes the KA03505001 down comforter (single, 55,000 yen) and the NP7051 down comforter (single, 121,000 yen), which is made of 100% cotton comforter. (single, 121,000 yen), which is made of 100% cotton.
Follow Nishikawa’s official X (@nishikawa_sleep) and answer the quiz during the “Good-night Train” operation period to win a single down comforter from “nishikwa DOWN” and a set of “Yuzuru Hanyu’s original postcard” by drawing one winner everyday.
© Source travel watch