Mitsubishi Estate and Simon collaborated with Nintendo’s “Super Mario” at 10 Premium Outlets nationwide (Gotemba, Sano, Ami, Sakai, Fukaya Hanazono, Rinku, Kobe Sanda, Sendai Izumi, Toki, and Tosu) to launch the “PREMIUM OUTLETS x SUPER MARIO GET THE ITEM! campaign in collaboration with Nintendo’s “Super Mario. The campaign will run from November 10 to January 21, 2024.
A giant photo spot featuring Super Mario characters will be set up in each facility, as well as a green “clay pipe” that you can enter to take pictures and “Hatena Blocks” that make coin sound effects when you approach them. From sunset, visitors can also enjoy decorations that match the winter illumination.
A pop-up store of Nintendo TOKYO, Nintendo’s official store under direct management, will also open for a limited time. The store will sell goods from popular games such as “Super Mario,” “Splatoon,” “Animal Crossing,” and “The Legend of Zelda,” as well as some products only available at the store.
In addition, some premium outlets will sell limited-edition items featuring Super Mario in collaboration with popular brands such as GAP, LOWRYS FARM, EDWIN, and Jun. and tableware, as well as apparel such as T-shirts and overalls. The images below are examples of the collaboration items.
In addition, a digital stamp rally will be held during the event period, where visitors can obtain an “original standby image” of Super Mario. Visitors who go around the venue and scan all four 2D codes located near the decorations will receive a free gift.
In addition, a “Super Mario Bros. Wonder” experience, the first new game in about 11 years, which will be released on October 20, will be offered at select premium outlets around November.
© Source travel watch