Logos Corporation, an outdoor goods company, held “2024 THE LOGOS SHOW” in Tokyo for retailers, buyers, and the media, displaying new models to be released in 2024. The concept of this year’s show was “chatting,” something the company has been craving for the past several years. The company has been encouraged by communication, including internal interactions and chats with business partners and users. The concept of product development was also “chatty LOGOS,” with a lineup of items with new or enhanced functions, so that customers can use the extra time they have with time-saving products or, conversely, use the time they spend on time-consuming items to talk with their families. Near the entrance of the exhibition, visitors were introduced to trends, proposals using the company’s featured items, and the campgrounds operated by the company. Recently, many users have been spreading their favorite items on social networking sites, and buzzed products were on display.
New Tents with Acorn Frames Boasting Spacious Living Space Unveiled The “Premium Acorn” series of high-function tents is the result of the “chatter” of the product development team. Aacon means “acorn” in English, and the “Aacon frame,” with its high ceiling, is both spacious and wind-resistant. It also features a height difference for ventilation and a number of mesh materials. The Premium AECON PANEL X DOME L has a transparent skylight at the top center that can be used for stargazing and lighting. The Premium AECON PANEL EVER DOME L is a large, two-room product with ample living space.
The new products in the Air Magic series, which are assembled by simply inflating the tent, were the neos Air Magic Dome XL-BD, a dome-shaped tent, and the smaller neos Air Magic Domehouse L-BD the smaller “neos Air Magic Dome House L-BD”. Both come with a pump for setting up, and the neos Air Magic Dome XL-BD can be set up in about 80 seconds, and the neos Air Magic Domehouse L-BD in about 240 seconds. The mesh part is made of “Devilblock ST,” which has a high light-shielding rate and is impervious to small insects.
A feature-rich backpack that also comes with a table for easy carrying. The “LOGOS Camping Tool Backpack with Table” doubles as a backpack when transporting and as a table and container at the campsite. It is a very convenient product for carrying items, with a table that can be removed with a zipper, a movable inner lining that allows a high degree of freedom in layout, and a variety of pockets for storing small items.
New machetes and hatchets reflecting the commitment of the development team The Logos development team includes hunters with hunting licenses, and the company has a full lineup of cutlery-related products that are indispensable for camping. The new products on display were the LOGOS Bushcraft Full Tang Machete, the LOGOS Bushcraft Hatchet, and the LOGOS PRO Multi-tool 8 Compact. The LOGOS Bushcraft Full Tang Tatana was jointly developed with Toyokuni, a long-established blacksmith shop in Tosa, and features an extremely durable full tang structure from the cutting edge to the back end of the handle, rust-resistant stainless steel, and G10, a synthetic resin with excellent water resistance and impact resistance, for the handle. The handle is made of G10, a synthetic resin with excellent water and impact resistance. The LOGOS Bushcraft hatchet has an exquisitely curved handle that is easy to swing for chopping firewood into small pieces. The included cowhide sheath has a holder for attaching a firestriker set (sold separately). The LOGOS PRO Multi-tool 8 Compact is a compact all-purpose tool with eight carefully selected functions: 3-way pliers, knife, saw, file, Phillips screwdriver, and bottle opener. In addition, the LOGOS Cut Protect Glove, a pair of protective gloves that can be used when working with knives, is also available in four sizes (XS/S/M/L).
A number of new products were on display, including a chair that uses teslin mesh for improved air permeability. The “LOGOS Teslin King Cross-legged Chair” is a cross-legged low-position chair with a seat made of teslin mesh, which is water-, stain-, and air-resistant. The “High Back UK Style Chair” is a low-style version of a military-style chair adapted for camping, with wooden armrests and a high back for stable seating comfort. The LOGOS Teslin Yura Hammock Chair has a reclining function and hammock-like comfort, and the seat material of the popular Tradcanvas Yura Hammock Chair has been changed to teslin mesh for improved breathability and water resistance.
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