Nreal, which sells smart glasses, announced its rebranding to “XREAL” on May 25.
The company has been developing and selling augmented reality (AR)-enabled smart glasses, launching “Nreal Light” in 2019 and “Nreal Air” in 2022, which can be used in connection with smartphones, in Japan ahead of the rest of the world, and has been working with telecom operators such as NTT DoCoMo and KDDI to provide new AR-based sightseeing experiences. Nreal has been working with telecommunication carriers such as NTT DoCoMo and KDDI to provide new AR-based sightseeing experiences.
Joshua Yeo, Vice President of Nreal and Representative Director of Nreal Japan, said, “This May marks exactly four years since we launched Nreal Light in Japan in 2019. In these four years, Nreal has introduced and sold a variety of products to the Japanese market, and as Nreal, we have done many things to make Nreal not just a stand-alone AR glasses, but also to make it work better with other devices,” he recalls.
As he says, Nreal Air, which initially worked only with high-end Android smartphones, can now be used with iPhones and other devices with the use of adapters, and although it is still in beta, the company is also working to develop software for macOS and Windows to create a virtual multi-display environment within Glass. Although it is still in beta, Nreal Air is also working to develop software for macOS and Windows that will enable a virtual multi-display environment within Glass.
He noted that more than 100,000 Nreal Air units have been sold globally by 2022 and that the company has by far the No. 1 market share among AR glasses sold in Japan, the U.S., and China, and that all employees are working hard to ensure that the true AR era will arrive soonest.
Sayaka Shimotakahara, Marketing Manager of Nreal Japan, explained that one year has passed since the launch of Nreal Air in Japan, and with Nreal Air becoming the talk of the town on social networking sites, the company has set the goal of creating services and content that will be closer to users and more integrated into consumers’ lives. He explains that the company has decided to rebrand the company as well as to raise the
According to him, along with the company name and brand name, the product will be renamed in the form of “XREAL Air” or something similar. He said, “In the beginning, we have been using the name Nreal, which stands for the middle of Real and Unreal. However, we decided to change the name to XREAL to reflect the fact that AR glasses are products that will be a part of our customers’ daily lives and will cross and fuse with their lives,” he said.
He also revealed that he will soon unveil a product based on the theme of “smart mirroring,” in which images are projected onto reality.
© Source travel watch