On March 29, JATA (Japan Association of Travel Agents) held a press conference to announce the launch of the “JATA Overseas Travel Promotion Project” and a campaign that will be fully launched this spring.
The five speakers included Jun Sakai, vice chairman of the Japan Association of Travel Agents, chairman of the Overseas Travel Promotion Committee, and chairman of the Outbound Promotion Council (JOTC).
The project is centered on JOTC, an internal organization of JATA, and is a joint effort by travel agencies, airport companies, airlines, national tourism bureaus, and embassies to stimulate further demand for overseas travel. The catch copy is “Now is the time to go abroad! From when to go, to go now! The catchphrase is “Now is the time to go abroad!
Following the gradual deregulation of measures against H1N1 coronas, including the “JATA Overseas Travel Resumption Project” to be implemented in July 2022, waterfront restrictions related to quarantine will also be abolished this year, in line with the government policy to move the status of H1N1 coronas to Category 5 under the Infectious Disease Law, the same as seasonal influenza, on May 8, 2010 The government policy is to shift the status of the new strain of influenza to Category 5 under the Infectious Disease Control Law, the same as seasonal influenza, on May 8.
Based on these circumstances, the company expects a full-fledged recovery in demand for overseas travel for the first time in about three years, and will launch four different campaigns starting April 1, including an SNS campaign to win overseas travel, airline tickets, and local specialties, and a campaign to support the cost of obtaining a passport.
Mr. Sakai said, “We definitely expect a full-fledged recovery in demand for overseas travel this year. We will create an environment in which more Japanese people can enjoy overseas travel as a matter of course. To this end, we will continue to promote this project on an ongoing, multifaceted, industry-wide basis,” he explained.
The Japan Tourism Agency has also announced a “Policy Package for Full-Scale Recovery of Outbound Travel,” and the industry will work with the agency to restore the number of outbound travelers from Japan to the 2019 level of 20 million.
The following is an overview of the “International Travel Promotion Project. Details will be announced on the special campaign website to be opened on April 1.
© Source travel watch