On March 16, Seibu Prince Hotels Worldwide announced that it will take advantage of the locations of its stores to commercialize experiences with spectacular views under the tagline, “The best view is at Prince Hotels. Seibu Prince Hotels Worldwide announced on March 16th that it will be developing products under the tagline, “The best view is at Prince Hotels.
Speaking at the press conference about the brand’s new strategy, Masahiko Koyama, President and CEO, said that while tourism demand is on the road to recovery with the mask rule change on March 13 and the lowering of the new coronavirus to category 5 on May 8, the company has considered its own strengths after the coronavirus disaster. The answer, he said, was the “spectacular view” that he could offer because he has been in business for more than 100 years and was one of the first to establish a business in a prime location in Japan.
The Prince Park Tower Tokyo, where the press conference was held, will take advantage of its location, with Tokyo Tower right in front of the hotel, to sell “TOKYO WINDOW ART,” which allows guests to paint pictures on their guest room windows to add color to the night view of the tower.
The windows will be decorated with window art by artists in advance, and guests will be able to finish the artwork. Guests can complete their own unique artwork by drawing pictures and messages on the windows. The demonstration was held at the 33rd floor Sky Banquet, but the plan is actually limited to one room per day. The price is from 47,000 yen per person (based on double occupancy), and the applicable stay period is from April 1 to June 30.
© Source travel watch