On February 23, Workman held its new product launch for spring/summer 2023 in Tokyo. The stage event began with a spectacular dance performance and fashion show. After that, Senior Managing Director Tetsuo Tsuchiya, who took the stage for the presentation, announced Workman’s full-scale entry into the design-oriented apparel market.
In September, the first store of Workman’s new fashion specialty store “WORKMAN Colors” will open in Tokyo.
Executive Director Tsuchiya also announced Workman’s new brand “WORKMAN Premium”. It is a high quality brand with even higher functional and experiential value, and is scheduled to launch 25 items for the fall/winter of 2023.
The main theme of this year’s exhibition was “Design is Next, Function is Stealth,” and the large 3,000 m2 venue was divided into five styles, each of which was shown in turn at the fashion show. The styles were “WORKMAN-Ship (Vivid),” “Life is (Trend),” “Trip (Travel),” “WORKMANeture (Sustainable),” and “Tough.
I felt the same way when I watched the fashion show, but the product lineup was so abundant and well-designed that I thought, “What? I felt this while watching the fashion show, but the products are so abundant and well-designed that you might think, “Wow, all these are Workman products? The new products for spring/summer 2023 are especially fashionable.
© Source travel watch