HIS (HIS) renewed its corporate logo on December 19.
HIS Group Purpose,” which expresses the raison d’etre of the HIS Group, including its subsidiaries, in society, was established, and “HIS Group Value,” which serves as a guideline for action to realize this purpose, was agreed upon.
The new logo also includes the phrase “Unleash ‘Excitement'” as the top-level concept of the group. While retaining the lettering of the old design, the logo has been redesigned to remove the graphic in the background, expressing the “release” of the state of being enclosed in an external shape.
The color is HIS Unleash Blue, based on the corporate color blue, a return to the basics and an “unleash” color.
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