Ginza Mitsukoshi, “Christmas Tree Lighting Ceremony” using state-of-the-art XR, with a drawing for a gift worth 30,000 yen

Ginza Mitsukoshi (4-6-16 Ginza, Chuo-ku, Tokyo) will hold “GINZA MITSUKOSHI XR CHRISTMAS 2022” in collaboration with SoVeC, a Sony Group company.

From December 1 to 25, visitors can enjoy the “Premium Lighting Ceremony,” in which a Christmas tree appears from the “Ginza Chandelier,” the outer wall of Ginza Mitsukoshi facing the 4-Chome intersection, on the next-generation AR application “XR CHANNEL” (Android/iOS version).

Also, from December 14 to 25, “Ginza Mitsukoshi Premium Market” will be held, featuring a variety of Christmas gifts. During the same period, three winners will be selected by drawing from among those who follow the official Twitter account (@MITSUKOSHI15) and retweet campaign posts, and will receive a “Premium Market Special Gift Set” worth a total of 30,000 yen.

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