Honda Access conducted the “Car Customization Survey 2022” among 1,000 drivers aged 20-69 who have customized their own cars. The survey was conducted over a three-day period from May 10 to 12. The main results are as follows
About your car customization experience
Customizing My Car
No. 1: Wheel replacement
No. 2: Drive recorder installed
No. 3: Car navigation system replacement
What type of customization have you done so far?
Audio and acoustics (30.5%)
Luxury (22.1%)
Off-road type (18.7%)
Circuit-based (12.4%)
Outdoor (11.7%)
Purpose of customizing the car
Make the appearance more to their liking (42.2%)
Make the interior of the car more comfortable (30.4%)
Easier to drive (27.8%)
Total amount of car customization so far
Average 530,000 yen
Change in satisfaction after customization
Average 84.5 points (up 17.6 points from before customization)
© Source travel watch