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Fukushima Prefecture’s “Come Back Again” Discount, offering 3,000 yen off per night, opens for reservations today. Reservations for stays in November and December are being accepted through OTAs and accommodation websites.

Posted on September 30, 2026 by Editor in Chief

Fukushima Prefecture will begin accepting reservations for the third phase of its “Come Back Again” discount campaign—a measure designed to stimulate travel demand—at 10:00 a.m. on October 1.

This program offers a 3,000-yen discount per person per night on stays at hotels and hot spring inns within the prefecture, regardless of whether it is a weekday or weekend. The third phase covers stays from November 1 through December 25. Reservations can be made directly with participating accommodations (via their official websites or by phone), as well as through online travel agencies (OTAs) and travel agencies in Fukushima Prefecture.

If you book directly with the property or through an OTA, you can apply the discount by obtaining a discount coupon in advance from “STAYNAVI” on the campaign’s special website and paying “on-site” at the property where you’re staying. On the other hand, when booking through a travel agency, you do not need to obtain a discount coupon yourself; only advance payments are eligible. Please note that the promotion will end for both booking methods once the budget limit is reached.

Following the conclusion of Phase 3, we also plan to implement Phase 4 (Winter).

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© Source travel watch

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