Takarajimasha will release a total of 10 new collaborative items today, September 28, featuring “BRILMY”—an original beauty brand created by a cosmetics-obsessed editor—and “Hello Kitty.” The items will be available at bookstores nationwide, online retailers, and 7-Eleven stores.
For this fifth installment, the lineup includes the “Stand-Up Pouch That Lets You See What’s Inside and Saves Time—Perfect for the Lazy” (4 styles, 4,488 yen each), the “Drawstring Cosmetic Pouch That Helps Even the Lazy Stay Organized” (3 styles, 3,685 yen each), and the “Plush Charm That Holds Your Lipstick ♡ Plush Charm” (3 varieties, 3,850 yen each).
The stand-up pouch is large enough to neatly store a large collection of cosmetics, and features a Sagara-embroidered Hello Kitty design as its standout detail. The drawstring pouch is made of fluffy fabric and holds more than it looks, with a wide opening that makes it easy to use. And the lip charm—which was a huge hit last year—is making a comeback in a new “cuddly stuffed animal style” that lets you carry your favorite lipstick around in a cute way.
Please note that certain colors and the Tiny Chum version will be available exclusively at 7-Eleven, 7net Shopping, and the official BRILMY online store.
© Source travel watch