The Yahagi Water Source Forest Land Council will hold the “Yuru Camp△ × Yahagi Dam Stamp Rally” starting September 11. For every 500 yen spent at participating stores, participants will receive one stamp. Once they have collected a total of eight stamps, they can exchange them for a limited-edition commemorative dam card featuring “Shima Rin and Grandpa” from *Yuru Camp△*. The cards are limited to the first 3,000 participants, and the promotion will end once they are gone.
This project is being held to commemorate the 55th anniversary of the completion of the Yahagi Dam in March. Inspired by the fact that the Yahagi Dam served as the model location for the first episode of “Yuru Camp△ SEASON 3,” the initiative aims to promote the appeal of the Yahagi Dam and its watershed area, thereby contributing to regional revitalization.
The stamp rally is a tour that takes participants through six districts in the Yahagi River headwaters region, which spans the three prefectures of Aichi, Gifu, and Nagano. It allows participants to enjoy the region’s charms while visiting participating restaurants, leisure facilities, and experiential attractions.
To participate, customers receive one stamp for every 500 yen spent at participating stores. A maximum of four stamps can be collected per store. There are a total of nine different stamp designs available, varying by region—including the Asahi and Inabu districts of Toyota City, the Kushihara and Kamiyagaki districts of Ena City, and the Neha and Hiraya villages of Nagano Prefecture—as well as at the card exchange locations. The stamp designs feature characters from “Yuru Camp△.”
The leaflet, which also serves as a stamp card, is distributed at participating stores. It is designed so that participants can collect eight stamps plus one finish stamp.
The limited-edition commemorative cards can be exchanged at three locations: “Roadside Station Donguri no Sato Inabu” (22 Haribara, Takebushi-cho, Toyota City, Aichi Prefecture), “Kushihara Onsen Sasayuri no Yu” (3135-2 Kushihara, Ena City, Gifu Prefecture), and “Shinshu Hiraya Onsen Himawari no Yu” (252 Hiraya Village, Shimoina District, Nagano Prefecture). A total of 1,000 cards will be distributed at each location. Card stock will not be transferred between distribution sites, and once the supply at a particular site is exhausted, no additional cards will be distributed. The latest stock status will be announced on the event’s official Instagram account.
©Afro, Houbunsha / Outdoor Activities Project
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