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“The Pro” Launches “Milk Manju Flavor” After Topping User Poll for “Local Souvenirs” Users Want Turned Into Protein Snacks

Posted on August 25, 2026 by Editor in Chief

Takeuchi Pharmaceutical has released a limited-quantity new flavor, “Milk Manju Flavor,” from its protein brand “THE PROTEIN” (commonly known as “The Pro”). The product comes in a 1-kg package and is priced at 5,480 yen.

This product is based on the “Milk Manju” flavor, which received the most votes in a user survey conducted on our official social media channels asking, “If we were to create a ‘local souvenir-style’ protein shake, which flavor would you like to try?” The flavor is inspired by regional souvenir sweets from across Japan, combining white bean paste with a milky taste.

By carefully balancing the flavors of condensed milk, butter, and cheese with white bean paste, we’ve achieved a smooth, rich, milky taste. We’ve also added powdered adzuki beans to recreate the authentic sweetness and distinctive flavor of adzuki beans. It was developed so that you can fully enjoy its flavor even when mixed with water, and it’s recommended not only for protein replenishment after daily workouts but also as a drink for busy mornings or as a snack.

Per serving (30 g), the nutritional content includes 120 kcal of energy, 21.6 g of protein, 2.0 g of fat, and 3.9 g of carbohydrates; whey protein is used as the protein source. It also contains 11 types of vitamins suitable for daily health management, with 50 mg of vitamin C per serving.

To celebrate the launch, we’re also running a giveaway campaign through August 30, where 20 people will be selected at random to win the same product simply by registering on LINE and posting.

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© Source travel watch

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