Brooks Boyer, Executive Vice President, Chief Revenue and Marketing Officer of the Chicago White Sox of the MLB American League, visited Japan and held a press conference in Tokyo on April 22. Mr. Boyer used the addition of Munetaka Murakami as an opportunity to promote the appeal of travel combining game-going and sightseeing to the Japanese market.
At the press conference, Mr. Boyer explained that he came to Japan to promote the creation of tours for travel agencies. He has already visited JTB and HIS, and in addition to watching the game, he suggested that they observe batting practice before the game and take commemorative photos down on the field after the game.
In addition, the White Sox are planning to offer packages that include box seats, covered seats, and meals in the stadium. The White Sox would like to be flexible so that we can offer our customers a unique tour experience that is worth the price,” he said. In addition, the White Sox also visited airline companies and asked them to secure airline seats.
As for events, “Japan Day” will be held on May 12, where original T-shirts will be distributed, and bobblehead dolls of Murakami will be given to visitors on July 12 and 26. Boyer encouraged visitors to visit on these days, saying, “I hope that travel agencies’ tours and individual travelers will visit on these days.
He is also looking to work with the Chicago Cubs of the MLB National League, of which Shota Imanaga is a member. Since both teams’ games can be enjoyed in Chicago, he expressed his hope that being able to watch a game of either team at any time during his visit will be a decisive factor in attracting visitors.
In the future, in cooperation with the Illinois Department of Tourism, the company will consider developing a “pilgrimage to sacred baseball sites” as a theme. The company is exploring plans that match the interests of Japanese travelers, such as touring restaurants associated with Japanese players.
© Source travel watch